I HAVE ONE SIMPLE – AND PROFOUND – QUESTION FOR YOU…
 
There are no shortcuts when it comes to creating a dark personal brand (aka – a mysterious, magnetic, moody, Machiavellian, mystical, magical experience for your audience).
 
If you’re not turned on by your personal brand – which is what happens when you try to be something you’re not, or when you copy others – your audience will be turned off.
 
Your audience knows a real – or manufactured – dark brand when they see one.
 
So, don’t take shortcuts.
 
Instead, nail these 3 steps – IN THIS ORDER:
1. Your Identity (the internal brand) – who you are and what you want
2. Your Image (the external brand) – how you communicate your identity
3. Your Income (the strategic brand) – what business model respects your identity
 
Not sure if you’re a dark personal brand?
 
Trust your instincts.
 
There is no formula – just the hallmarks of a dark personal brand: PRIMAL, PROVOCATIVE, POWERFUL. You will instinctively be drawn to these concepts, and they will be an undercurrent through your whole life – if you choose to look. Darkness leaves clues.
 
Been ignoring those clues?
 
Feel like you’re play-acting, pretending, procrastinating?
 
Want to turn yourself on again?
 
Ask yourself: WHAT IS THE SUBSTANCE OF THE WORLD IN WHICH I LIVE?*
 
Don’t edit or second-guess your answer; let the symbols come directly and strongly from your subconscious – and they will tell you what you’re made of, and whether you’re a dark brand… or not.
 
(*A profound answer, from an extraordinary female adventurer and author who later went on to trek solo across Australia’s outback: ‘Desert, purity, fire, air, hot wind, space, sun, desert desert desert.’)

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