I specialise in personal branding and Dark Branding – for women, and for the female audience.

Clients come to me for advice on creating a dark personal brand.

Do you want a dark personal brand?

You need to start at the beginning.

So, let’s break it down.

A personal brand is:

An experience.

You create an experience for your audience with 3 things, IN THIS ORDER:

  1. a lead character (your internal Identity)
  2. a storyline (your external Image)
  3. a way to interact (your Income Strategy & Source)

A personal brand is not:

A logo, tagline, website, or any other copy or visual device.

(The test: remove those things from your current brand… and see if anything remains.)

Then…

A dark brand is:

An experience… that is primal, provocative and powerful.

You can personalise these concepts by asking yourself 3 things:

  • What’s my Desire (the primal)? – ie: what do you want to be/do/have?
  • What’s my Dissent (the provocative)? – ie: what makes you different?
  • What’s my Dynamite (the powerful)? – ie: what’s your one-of-a-kind zone of genius?

A dark brand is not:

A cheap marketing stunt that uses sex, death, fear, depression, hate etc for shock value.

(The test: again – remove those things from your current brand… and see if anything remains.)

The above is a simplified blueprint of a professional process that requires time, courage, honesty and implementation. There are no shortcuts, and it’s not for everyone.

But the rewards are great if you are one of the ones.

 

 

 

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