That clarity you’re STILL seeking…

While much of the work I do can be described as personal branding and strategy, when everything is said and done, what ALL my clients actually come to me for is…










Lack of clarity about who you really are and what you’re built to do in your short time on this planet is perhaps one of the most painful human experiences to endure. A lack of clarity keeps you awake night after night, your brain grasping and churning. A lack of clarity keeps you trapped in an invisible prison, stuck in the same spot for years (decades even). A lack of clarity means your gifts and talents and dreams grow fainter as each day passes.

A lack of clarity comes from not knowing the answers to…

  • Who am I?
  • What am I meant to be doing?
  • How do I “only do what only I can do”?
  • How do I follow my true calling AND create a legacy and financial freedom?

Without clarity, you’ll always feel like you have one foot on the brake, one on the accelerator. That feeling of overwhelm and fog and scattered-ness is tangible every moment of every day. The lack of momentum in your career and life is crippling – both emotionally and financially. It’s spiritually destructive. And the load gets harder to bear as the years pass (trust me, I understand this all too well). Mental and physical illness is a common result of this all-encompassing frustration and confusion that grows and grows to consume everything. Again, I know, because this was my experience 
To be blunt: without clarity, you’re living someone else’s life. And while you can endure it for a time (and cover it up with distractions), there will always come a breaking point. When enough’s enough (I was 38 when that day came). When the urgency reaches a peak, a point of no return, and you know to your bones that the most important thing in your life – the only option left  is to find the answers to those questions above, so you can finally begin to live your life as you.
With clarity, you will be able to point yourself in the right direction… and watch yourself take off. Life is simple and intentional… and clear.
So, if a lack of clarity – of purpose and identity – is the thing that’s holding you back, I have something for you.
Clarity Intensive
In this intensive, I will tell you what your true identity and calling is, what your highest-value offer is, who wants it right now, and how to reach them. Essentially, in one sitting I will give you clarity on your true identity and vision, and craft for you your new brand and business offer that is the current highest expression of that identity and vision.
For example, you may hear from me: “This is what your true gift is… this is who you’re supposed to be working with… this is what you should be charging… and this is how quickly it can happen.”

  • You will see exactly where you are not operating in your zone of genius – your territory – and why it’s the cause of your dissatisfaction, and how to shift it

  • You will see yourself and your true vision for the first time

  • You will get a fully crafted, identity-aligned brand and business (NB: this is the first version of your brand/business that’s the correct expression of your identity and calling; you will need to create several more iterations before it perfectly aligns, but the first one I create for you is the first step on that path to owning your identity, gifts, genius and power)

Not only will I hand you the concept of who you are, and your highest-value vision – I’ll give you a tailored strategy for implementing it. You will walk away and be able to start creating the life you want. That’s epic. Life-changing, even 🙂
This is by application only to ensure you’re the right client for this transformative work. Once you apply, you will hear from my assistant as to whether you qualify for a short call with me to define your specific goals for the intensive. 
You can apply ↠ HERE
If you have no idea where the clarity is lacking for you, or what incredible things you could do with your life if you had the clarity, that’s fine – that’s what the application process is for.
In this intensive, I will be quickly hunting down and calling out your zone of genius. The ability to do this for you is MY particular genius – so these intensives are incredibly exciting and satisfying for me. I love nailing someone’s truth – and clearing away the fog – so they can walk away with a clear vision and 100% confidence in who they are and what their value is.
I look forward to giving you the clarity you crave.
Dangerous Woman

PS: You must apply for the intensive ↠ HERE – and you will then hear from us to confirm your next steps.

The simple 3-step to find your Personal Brand Purpose









I absolutely do not believe that humans have some esoteric ‘life purpose’ (although I do believe in ‘life projects’). As humans, we are driven to procreate and create, certainly – but to burden individuals with the unsubstantiated belief that we all have a highly specific, designated higher life purpose ( a bit like ‘one true love’) is cruel, and relegates countless creative, entrepreneurial women to a state of frustrated procrastination – frantically trying to decide their elusive life purpose before they get on with, er, their life.

HOWEVER – I absolutely DO believe in the concept of a Personal Brand Purpose.

Your personal brand – and consequently your business/career/product/service – should exist to serve your goals and your lifestyle. Otherwise, what’s the point? If you nail your Personal Brand Purpose, it will allow you to block out all other voices, to focus on where you are going (and why), and to take or reject opportunities and decisions based on total clarity.

So, how to find this Personal Brand Purpose?

  • Step 1: Write down every descriptive word of how you want to feel in this life – single words only, please (ie loved, creative, smart, wealthy, clever, generous, expansive, admired)
  • Step 2: Strike out every one of those words that relies on someone else ‘giving’ you that feeling (ie loved, admired)
  • Step 3: Of the remaining list, cut it down to just ONE

That final word is your Personal Brand Purpose.

That word is your guide, your rock, your compass. In the face of overwhelming information, ideas and potential indecision, it is what you should base everything in your brand and business around – the transformation you give your clients, the way your daily work and future goals make you feel, the very services and products you create. Ask yourself at every fork in the path – does this way take me closer to that word… or further away from it?

If you’re honest with yourself, the answer will be clear. And the path will be clear, too. And, funnily enough, this word is not just your guide for your personal brand and business – you can refer to it to guide your relationships, your health, your wardrobe…

And my word?


PS: If you know you need professional help when it comes to finding this clarity and focus – for your brand, your business, and your brain – Brand Spanking might just be for you…