Month: April 2017

Why a subtle dash of darkness = success

A dark female personal brand can be overtly dark – or it can be overtly subtle.

The subtle ones are the most sophisticated.

A sophisticated dark brand is created through frisson and mystery – not overt darkness – and it only takes a dash of contradiction, of the unexpected to create that sense of tension in the human brain… the hallmark of a successful subtle dark brand.


  • a dark velvet rose amongst a sea of red roses
  • an intellectual blonde behind a desk with a raven on her shoulder
  • elegant damask wallpaper with a hidden gremlin

I love to work with women who are in a very conventional, contracted, constricted picture of success, showing them how to weave a frond of darkness through their personal band – their private identity and their public image – because it electrifies them and galvanises others… yet those others will have no idea why they are being so affected.

This woman, with her otherwise respectable presence, will be crackling with an energy that is palpable, yet intangible. She will walk the halls of her corporate job, and people will feel the crackle as she passes. It gives her power, it give her presence.

In a physical manifestation of this subtle yet powerful dark energy, imagine her wearing black lace lingerie under her tailored suit.

She knows where her darkness lies, even if others do not.

To find your own frond of darkness, look at where there are contradictions in your identity. What is unexpected about you? Weave a little of this through your external image.

If you want to have an expert create this for you, we need to talk.




How do you turn on your Erotic ID?

Your Erotic ID™ is the key to becoming a magnet for what you want.

Understand and OWN your Erotic ID – that mysterious, magical mix of your unique identity and your image; your true creative nature that you were born with – and you will make yourself magnetic to:

… the ultimate client, lover, employee, employer…

… money, as it naturally wants to come to you…

… a business, career or empire that’s an expression of your purpose…

… a lifestyle that fulfils your wildest dreams…

… an iconic personal brand and style unlike any other.

And that’s just the start.

Your Erotic ID is the secret weapon that you can employ in all areas of your life to magnetise what you want. And it is yours, and yours alone.

Because of this, there is no prescriptive recipe – but there is a sequence. And it starts with turning on your Erotic ID.

Here’s the key to turning on your Erotic ID…

  • ONE… Write down every descriptive word of how you want to feel in this life – single words only (ie loved, sexy, creative, fiery, smart, wealthy, clever, generous, expansive, admired)
  • TWO… Strike out every one of those words that relies on someone else ‘giving’ you that feeling (ie loved, admired)
  • THREE… Of the remaining list, cut it down to just ONE that makes you tingle

That final word turns the key in the door to your Erotic ID wonderland.

The unlocking of the door is just the start.

From there, you must walk into your Erotic ID wonderland – step into it, envision it, make it expansive and compelling, and put tangible flesh on the bones of this extraordinary personal and professional tool – and see the magic that starts to ripple out across your life.


Once you have your word, we need to talk.